Startup Notes
Business Plan
- Executive Summary
- Business Description
- Market Research & Competitor Analysis
- Financial Projections
- Company Structure & Operating Plan
- Goals, Objectives, & KPIs
Costs
- Create Startup Budget
- One-time Startup Costs
- Overhead Costs
- Labor Costs
- Dedicated Startup Savings Account
- Research Available Grants, Startup Services, & Other Resources
Registration
- Structure
- Name
- Domain
- Social Media Handles
- Trademarks
Financial Accounts
- Company Bank Account
- EIN
- Licenses & Permits
- Sales Tax Permit
Documents
- Mission, Vision, and Values (MVV) Statements
- Mission Statement explains what you do and for whom
- Vision Statement explains the dream for the future (think big)
- Value Statements are the core principles of the startup
- Business Plan
- Marketing Plan
- Startup Single Pager
- Pitch Deck
- Unique Value Proposition + Vision
- Problem + Pain Points
- Target Market
- Solution
- Business Model
- Milestones
- Sales Strategy
- Team
- Finials
- Competition
- Ask
- Elevator Pitch & Founder Bios
- Startup Capability Statement
- Validation Documents
- Case Studies
- White Papers
Content Strategy
- Articulate your strategic vision, goals, and objectives
- Define your audience
- Choose content types and publication venues
- Develop content ideas and align them with “triggers” in your business plan
- Create a content calendar
- Measure Your Results