Business Technology Audit

NOTE

Consider all the tools our company uses regularly.

Overview

A digital technology audit is a comprehensive examination of an organization’s online presence, assets, and activities across various digital channels. It involves assessing the performance, effectiveness, and alignment of digital strategies with business goals.

A digital audit typically encompasses areas such as:

• Website: Evaluating the functionality, user experience, design, content, and search engine optimization (SEO) of the organization’s website.
• Social Media: Analyzing the presence, engagement, content quality, and effectiveness of the organization’s social media profiles and activities on platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
• Content: Reviewing the quality, relevance, consistency, and performance of digital content, including blog posts, articles, videos, infographics, etc.
• SEO: Assessing the organization’s visibility and ranking on search engines, analyzing keywords, backlinks, on-page optimization, and overall SEO strategy.
• Online Advertising: Examining the effectiveness and ROI of digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Email Marketing: Reviewing the performance, engagement metrics, deliverability, and relevance of email marketing campaigns and subscriber lists.
• Analytics: Using data from various sources like website analytics, social media insights, and marketing automation platforms to measure key performance indicators (KPIs) and derive actionable insights.

What tools are part of your tech stack?

Common types of tools, include, but are not limited to:

• Marketing Tools

• Sales Tools

• Service Tools

• Marketing

• Content Management System (CMS)

• Email and Communications

• Search Engine Optimization (SEO)

• Data Analytics and Business Intelligence (BI)

• Advertising Management

• Social Media Management

• Chatbot Automation