Pricing Strategy

Sources

• A Web Designer’s Guide to Pricing Strategies (shopify.com)

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Overview

About

How you choose to price your design or development work can significantly impact the financial success of your business. Charge too little and you won’t cover your operating costs. Charge too much and you’ll never land a client. If you find yourself in either of these situations, your dream of running your own creative business will quickly come to an end.

Time Based Pricing

Time-based pricing is probably the most commonly used pricing strategy in the creative industry. This is most likely because this style of pricing is extremely simple to wrap your head around. Once you’ve defined the scope of work, you’ll estimate the total amount of hours you believe it will take to complete the project. From there, you’ll multiply the estimated hours by your hourly rate to reach your final project cost. This cost is the amount you’ll share with your client when negotiating final budgets.

Time-based pricing formula

Hourly Rate x Hours Used = Line Item Fee

Σ(All Line Item Fees) = Project Fee

Time-based pricing gets a little more complex if you’re working in an agency or with subcontractors. In an agency setting you’ll have multiple individuals contributing to a project — designers, developers, copywriters, account managers, and so on. Each contributor will have a designated hourly rate that varies based on their experience, skill, and respective discipline. You’ll need to work with your contributors to individually track their time spent on the project, which will be multiplied by their rates. If you work with subcontractors, you’ll need to add their fees into your project estimate along with a premium that ensures you still make a little extra on top of what you’re paying them.

Base Pricing Strategy for Website Projects

WIP

Example Pricing for a Website Project

Initial Website Migration and Re-Design

$2,500-$3,000

• $2500-$3000 for Initial Legacy Website Re-Design, Migration, and Enhancements
  • Ground up re-do of website using new framework (React, TypeScript, Remix, etc.)
    • Modularized Components and Pages from Legacy HTML Markup
    • Improved Routing and Page Navigation
    • Code Cleanup, Refactoring, and Optimized Performance
  • Replace Content with Corrected, up-to-date Content
  • ** Important ** Add 301 Redirects from Legacy Site to New Site and Ensure Google is aware for SEO
  • New 404/500 Error Pages
  • Sitemap (XML and Visual/HTML)
  • Branding and Styling (Typography, Fonts, Images, Icons, Logo, Styling, Colors, Layout, Guidelines, etc)
  • Static Asset Optimization (Images, Fonts, Icons, etc.)
  • SEO Optimization
    • Schema.org Structured Data
    • Rich Text Structured Metadata
    • HTML Metadata and Social Tags
    • Image Alt Tags and Google Image Search SEO
    • robots.txt and web manifest.json

Initial Technical Administration

$1000-$1500

• $1000-$1500 for Initial Technical Administration & Replacement of Legacy Tools

  • Domain:
    • Domain Name Server Hosting & Setup (Transfer, Renewal, & Account Setup)
    • DNS Records Management (Validation and Verification TXT Records, CNAME Records, Email Records, etc.)
    • Staging & Production URLs
  • Email:
    • Email Hosting & Setup (Transfer, Renewal, & Account Setup)
    • Email Forwarding & Alias Management
    • Email Marketing Integration (MailChimp, SendGrid, etc.)
  • Hosting:
    • Web Hosting & Setup (Transfer, Renewal, & Account Setup)
    • SSL Certificate Management
    • CDN Integration
    • Security & Firewall Setup
    • Backup & Recovery Setup
  • Marketing & Analytics:
    • Google Analytics Setup
    • Google Search Console Setup
    • Google Ads Setup
    • Google My Business Profile Setup
  • Website Features:
    • Contact Form(s)
    • RSS Feed
  • Performance Testing
  • Structured (Rich Text) Data and Metadata Testing
  • Keywords Optimization
  • Accessibility Testing

Initial Non-Technical Administration

$300-$500

• $300-$500 for Initial Non-Technical Administration
  • Alternate Email Aliases (support, sales, noreply, etc.)
  • Advertising Accouonts and Directory Listings (Google, Bing, Yelp, etc.)

Additional Static Pages

$500/Page

• $500/Page for Additional Static Pages (Non Primary Pages)
  • New Product/Service Pages
  • Legal/Policy Pages:
    • Terms & Conditions
    • Privacy Policy
    • Cookie Consent
  • Error Pages (404/500)
  • Sitemap (Visual/HTML)

Additional Features and Add-Ons

Pricing TBD

• Additional Features and Add-Ons (Pricing TBD):
  • Blog (~$500)
  • CMS Integration (~$800)
  • User Accounts (Registration/Login/Logout/Profile) (Included with CMS)
  • Newsletter & Email Templates (~$500)
  • Contact & Scheduling Forms (~$250)
  • Payment Gateway Integration & Forms (~$500)

Ongoing Maintenance and Monitoring

$300/Month

• ~ $300/Month for Ongoing Site Performance Monitoring & Maintenance once Production Site is Stable
  • $100/Month for SEO Monitoring & Optimization
  • $100/Month for Analytics Monitoring & Optimization

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Appendix

Note created on 2024-04-02 and last modified on 2024-05-17.

See Also

• Web Development
• Finance

Backlinks

LIST FROM [[Pricing Strategy]] AND -"CHANGELOG" AND -"03-AREAS/Finance/Pricing Strategy"

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(c) No Clocks, LLC | 2024